Technology8/28/2025ZDNet

How to disable ACR on your TV - and why it makes such a big difference

How to disable ACR on your TV - and why it makes such a big difference

The article discusses the importance of disabling Automatic Content Recognition (ACR) on modern television sets. ACR is a feature that tracks the content users watch and sends that data to third-party companies for targeted advertising and analytics purposes. This practice raises concerns about user privacy and data security. The article explains that by disabling ACR, users can regain control over their viewing data and prevent it from being collected and used without their knowledge or consent. It provides step-by-step instructions on how to locate and turn off the ACR feature on various TV brands and operating systems. The article emphasizes that disabling ACR can make a significant difference in protecting one's privacy, as it prevents the sharing of sensitive viewing habits with third-party companies. It encourages users to prioritize their data privacy and take proactive measures to safeguard their personal information in the digital age.

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