Technology9/4/2025TechCrunch

Threads challenges X by offering free support for up to 10K characters, plus prominent links

Threads challenges X by offering free support for up to 10K characters, plus prominent links

Meta's new social media platform Threads has introduced a feature that challenges its competitor, X (formerly Twitter). Threads now offers free support for up to 10,000 characters per post, significantly more than the previous limit. This change allows users to express themselves more fully and provide prominent links to their work, even if it's hosted outside of the Threads platform. The company states that this feature aims to give people more space to share their ideas and creations, while also enabling them to direct their audience to the platforms or websites where their content is primarily hosted. This move by Threads appears to be an attempt to attract users who may have been limited by the character constraints on other social media platforms. The article suggests that Threads is positioning itself as a more versatile and accommodating platform, challenging the dominance of X (Twitter) in the social media landscape.

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