HBO Max is “way underpriced,” Warner Bros. Discovery CEO says

Warner Bros. Discovery CEO David Zaslav believes that HBO Max is "way underpriced" and has the potential to charge higher prices in the future. Zaslav noted that in the past, people were willing to pay $55 per month for traditional TV services, suggesting that the current $15 per month for HBO Max is a relatively low price point. The article highlights Zaslav's view that the streaming industry has undervalued the content and services it provides, and that there is room for price increases as consumers recognize the value of these offerings. Zaslav's comments suggest that Warner Bros. Discovery may consider raising the price of HBO Max in the future to better reflect the perceived value of the platform's content and services. The article provides a concise summary of Zaslav's perspective on the pricing of HBO Max, suggesting that the platform is currently "underpriced" and has the potential for higher subscription fees in the future.