Technology8/26/2025Gizmodo

Kanye’s Crypto Journey Gets Significantly Weirder

Kanye’s Crypto Journey Gets Significantly Weirder

In a surprising move, Kanye West, the renowned musician and entrepreneur, has made a foray into the world of cryptocurrency. Amidst his ongoing legal battles and personal controversies, Kanye has now launched his own cryptocurrency called "YZY," which appears to be closely tied to his Yeezy brand. The launch of YZY has been marked by a series of unusual events, including the creation of a YZY cryptocurrency website and the distribution of YZY tokens to select individuals. However, the legitimacy and stability of this new cryptocurrency remain uncertain, as Kanye's involvement in the project has raised eyebrows among industry experts. Furthermore, the connection between YZY and Kanye's Yeezy brand has sparked speculation about the potential commercial implications of this venture. As Kanye continues to navigate the complexities of his personal and professional life, his foray into the world of cryptocurrency has added an intriguing and somewhat perplexing chapter to his ongoing story.

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