Technology9/4/2025ZDNet

This Amazon Lens upgrade lets you scan a product IRL and find it online in one click

This Amazon Lens upgrade lets you scan a product IRL and find it online in one click

Amazon has introduced an upgrade to its Lens feature, called Live Lens, which allows users to instantly find products online by scanning them in the real world. The new AI-powered technology provides shoppers with real-time results, frequently asked questions, and detailed product information. This feature aims to enhance the shopping experience by enabling users to quickly and easily discover and purchase items they encounter. The upgrade leverages Amazon's extensive product database and visual recognition capabilities to deliver a seamless shopping experience. With Live Lens, users can now conveniently scan and identify products, access relevant details, and make informed purchasing decisions without having to manually search for them online. This innovation from Amazon is designed to streamline the shopping process and provide consumers with a more efficient and integrated way to discover and acquire the products they desire.

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