Apple “started from scratch” to design all-new iPhone 17 Pro and Pro Max

Apple has unveiled its latest flagship smartphones, the iPhone 17 Pro and iPhone 17 Pro Max, featuring a completely redesigned exterior. The new models boast an aluminum unibody construction and a distinctive three-lens "camera plateau" on the back, giving the devices a fresh and distinctive appearance. According to the report, Apple has "started from scratch" in designing these new Pro models, departing from the familiar iPhone design that has been in use for years. The changes are said to be more than just cosmetic, with the new construction and camera layout contributing to the overall user experience. The article suggests that these design changes are part of Apple's efforts to differentiate the Pro models from the standard iPhone 17 lineup, catering to customers who seek a more premium and distinctive smartphone. The report does not provide detailed specifications or features of the new devices, focusing primarily on the external design changes.