Technology9/10/2025Engadget

Center Stage is a better vision of the Apple Intelligence era

Center Stage is a better vision of the Apple Intelligence era

The article discusses Apple's new Center Stage feature, which allows for seamless portrait and landscape selfie shooting on the iPhone 17 and iPhone Air. The feature is powered by a square front-facing camera sensor and machine learning-assisted image recognition software, enabling high-resolution selfies and videos in any orientation. The author suggests that Center Stage represents a return to Apple's focus on thoughtful and useful AI features, in contrast with the recent trend of machine learning and AI becoming an end in themselves. The article also notes that Apple's Photonic Engine technology, which enhances photo quality, is another example of AI being used to improve user experiences. The author expresses hope that Center Stage will inspire other companies to rethink their approach to AI and deliver similarly useful features, and looks forward to seeing if Apple can build on this success with more innovative AI-powered solutions in the future.

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