Apple is showcasing the iPhone 17 lineup tomorrow: Rumors, prices, new features and what else you need to know

Apple is set to unveil its iPhone 17 lineup on September 9th, including four new models: the baseline iPhone 17, the iPhone 17 Pro, the iPhone 17 Pro Max, and the all-new ultra-thin iPhone 17 Air. Rumors suggest the iPhone 17 lineup will feature improved battery life, brighter displays, and updated camera systems. The iPhone 17 Air is expected to be the most affordable model, but with some trade-offs in terms of performance and features compared to the Pro models. Alongside the new iPhones, Apple is also rumored to announce updated Apple Watch and AirPods Pro models, as well as potential updates to other products like the Apple TV and iPad. The new devices will come pre-installed with iOS 26, which includes AI-powered features like live translation and sensitive content detection. While pricing details remain unconfirmed, reports suggest the iPhone 17 series will maintain a similar pricing structure to the current models, with the Air potentially seeing a slight increase.