Technology9/4/2025ZDNet

This handy Apple Intelligence feature saves me over $200 a year

This handy Apple Intelligence feature saves me over $200 a year

Apple's Intelligent Tracking Prevention feature, part of its Safari browser, is saving users money by blocking trackers that can inflate prices on e-commerce sites. The feature, which is designed to protect user privacy, has the added benefit of preventing price discrimination based on browsing history or location. By blocking these trackers, users can avoid being shown higher prices on items they've previously searched for or viewed. This can result in significant savings, with one user reporting savings of over $200 per year. The feature is part of Apple's ongoing efforts to prioritize user privacy and security, and it highlights the potential benefits of technology that puts the user's interests first. While the primary purpose is to protect privacy, the added financial benefit is a welcome bonus for consumers. Overall, this feature demonstrates how simple, unobtrusive tools can have a meaningful impact on people's lives, both in terms of privacy and financial savings.

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