Technology9/10/2025Bloomberg

When Customers Dial Klarna’s Hotline, An AI CEO Picks Up

When Customers Dial Klarna’s Hotline, An AI CEO Picks Up

Here is a 171-word summary of the news article: Klarna, the buy-now-pay-later fintech company, has created an AI version of its CEO, Sebastian Siemiatkowski, to handle customer service calls. When customers call Klarna's hotline, they are connected to this AI CEO, which can respond to common questions and issues. The AI was developed using generative AI technology, allowing it to engage in natural conversations and provide personalized responses. This allows Klarna to scale its customer service capabilities while maintaining a personal touch, as the AI can tailor its tone and language to each individual caller. While some may be surprised to speak with an AI CEO, Klarna believes this approach can improve the customer experience. The company sees it as an innovative way to leverage technology to better serve its users. However, there are questions around transparency and whether customers will feel misled by the AI system. Overall, Klarna's use of an AI CEO represents an interesting development in the evolution of customer service in the fintech industry.

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