Nikon’s first RED co-brand is the Nikon ZR
Nikon has unveiled the ZR, its first official co-brand with RED, the cinema camera company it purchased in 2022. The ZR combines Nikon's expertise in adaptable Z-mount cameras, internal RAW video recording, and color science, with RED's ability to shoot R3D NE files. These files allow for more post-production flexibility, as settings like ISO and white balance can be adjusted after shooting. This feature has been a key selling point for RED cameras in the past. The ZR is aimed at video shooters, providing them with a powerful tool that blends Nikon's and RED's strengths. The announcement highlights Nikon's efforts to cater to the needs of the video production industry, leveraging its acquisition of RED to offer a unique and versatile camera solution.
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