Technology9/8/2025The Guardian

When maps go wrong: from the Great North Run to a phantom Aldi

When maps go wrong: from the Great North Run to a phantom Aldi

The article discusses a series of cartographical mistakes that have occurred over time, with the latest example being the use of a map of Sunderland instead of Newcastle on the finisher medals for the Great North Run, a half-marathon event. This blunder is part of a long list of similar mistakes, including the depiction of phantom supermarkets and misleading mountaineering routes. The article highlights the potential consequences of such map inaccuracies, which can range from simple embarrassment to more serious issues, such as safety concerns. The article emphasizes the importance of ensuring the accuracy and reliability of maps, especially for events and purposes where they play a crucial role.

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