Fashion retailers partner to offer personalized AI styling tool ‘Ella’

Fashion retailers H&M, Zara, and Mango have partnered to launch a personalized AI styling tool called "Ella." The tool aims to provide customers with tailored recommendations on what to buy or rent across the three stores to create complete outfits. Ella uses advanced algorithms to analyze customers' preferences, body types, and current wardrobes to suggest items that would complement their existing styles. The tool is designed to offer a more personalized shopping experience, helping customers discover new pieces that align with their individual fashion sense. The partnership between the three leading fashion brands is seen as a strategic move to enhance customer engagement and loyalty in an increasingly competitive retail landscape. By offering a unified AI-powered styling solution, the retailers hope to streamline the shopping process and provide their customers with a more seamless and enjoyable experience.