Health8/6/2025The Guardian

Liquid butt lifts targeted in clampdown on England’s cosmetic ‘wild west’

Liquid butt lifts targeted in clampdown on England’s cosmetic ‘wild west’

The UK government is cracking down on "cowboy" cosmetic procedures, particularly liquid Brazilian butt lifts (BBLs), in England. Under the proposed legislation, only qualified professionals will be allowed to perform high-risk procedures like BBLs, and clinics offering dermal fillers and Botox injections will require licenses. This move comes in response to concerns about the lack of regulation in the cosmetic treatment industry, which has been described as a "wild west" by the Labour party. The article highlights the "agonizing cost" of these "cowboy" clinics, with some patients experiencing severe pain and complications from their procedures. The new regulations aim to address the safety issues and ensure that only qualified professionals are offering these cosmetic treatments.

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