Apple Starts Getting Customers Used to the Idea of $2,000 iPhones
Apple has been gradually increasing the prices of its flagship iPhone models over the years. In 2017, the launch of the iPhone X introduced the $1,000 smartphone category. This trend has continued, with the latest iPhone 14 Pro Max model starting at $1,099. The article suggests that Apple is now working to get customers accustomed to the idea of $2,000 iPhones. This is evident in the company's pricing strategy, which includes the $1,599 iPhone 14 Pro Max with 1TB of storage. The article also notes that Apple's strategy of gradually increasing prices has been successful, with customers continuing to purchase the latest iPhone models despite the higher costs. This indicates that Apple is confident in its ability to maintain consumer demand for its premium-priced smartphones.
Source: For the complete article, please visit the original source link below.
