AMC Hopes Its New Slash Pass Lures Horror Fans Into Theaters

AMC, the largest movie theater chain in the world, has introduced a new subscription service called Slash Pass to attract horror fans to their cinemas. The Slash Pass offers access to a selection of horror films for a flat monthly fee, allowing subscribers to watch these movies in theaters as many times as they like. The company aims to capitalize on the enduring popularity of the horror genre, particularly during the Halloween season. By providing a convenient and cost-effective way for fans to indulge their love of scary movies, AMC hopes to drive increased theater attendance and boost revenue. The Slash Pass is part of AMC's broader strategy to adapt to the changing landscape of the movie industry, which has seen a rise in streaming services and a shift in consumer viewing habits. By offering specialized subscription services, AMC hopes to remain competitive and provide a unique value proposition to its customers.