Technology8/26/2025The Verge

Hasselblad X2D II: the luxury sports car of medium format cameras

Hasselblad X2D II: the luxury sports car of medium format cameras

The Hasselblad X2D 100C II, a medium format camera, has been released at a lower price point compared to its predecessor. While still considered an expensive camera, costing $7,400 for the body, Hasselblad aims to make it more accessible to a wider audience. The article notes that despite the high price, the author has been considering whether they can justify purchasing the camera themselves, but ultimately concludes that they probably cannot afford it. The article suggests that the X2D 100C II is a "luxury sports car of medium format cameras," emphasizing its high-end features and capabilities.

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