Sony’s CEO on Seeing ‘KPop Demon Hunters’ Become a Big Hit… for Netflix

Sony's CEO, Kenichiro Yoshida, recently commented on the unexpected success of "KPop Demon Hunters" on Netflix. Originally a Sony movie, the film became a global phenomenon after Netflix acquired the rights and released it on their platform. Yoshida acknowledged the surprise, stating that the movie's success on Netflix was not something they had anticipated. He noted that the popularity of K-pop music and the unique blend of genres in the film, including action and supernatural elements, contributed to its widespread appeal. The CEO emphasized the importance of adapting to changing consumer preferences and distribution models in the entertainment industry. He highlighted the need for companies to be flexible and open to collaborating with streaming platforms to reach a wider audience. The success of "KPop Demon Hunters" on Netflix has showcased the potential for Sony's content to resonate with global audiences, and Yoshida expressed optimism about future opportunities for the company to capitalize on emerging entertainment trends.