Apple's new chatbot reportedly rolls out ahead of iPhone 17 - but it's not for you
Apple has reportedly launched a new beta feature for its retail employees, amid the growing trend of tech giants investing heavily in customer-facing AI tools. The new feature is not intended for public use, but rather to assist Apple's retail staff in providing better customer service. The move comes as the company prepares for the launch of its highly anticipated iPhone 17, which is expected to feature various AI-powered capabilities. While the details of the new chatbot are limited, it is likely designed to help Apple's retail employees access information and provide more personalized assistance to customers. The report suggests that Apple's focus on empowering its retail staff with AI-powered tools reflects the company's commitment to delivering a seamless customer experience, even as its competitors race to develop and deploy their own AI-powered chatbots and virtual assistants.
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