Technology8/27/2025The Verge

Samsung is Unpacking again in early September

Samsung is Unpacking again in early September

Samsung is hosting a virtual Unpacked event on September 4th, a day before the IFA tech conference in Berlin. The event invitation does not reveal much about the products Samsung plans to announce, but some speculate it could be related to a trifold phone. The timing of the event, a week before Apple's annual iPhone event, suggests Samsung may be trying to steal some of the spotlight. The event will be livestreamed on Samsung's website and YouTube channel, but the early start time of 5:30 AM ET may deter some viewers on the West Coast of the US.

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