Eau de courgette: rise in foodie perfumes may be linked to weight-loss drugs
The article discusses the rise in popularity of "gourmand" fragrances, which are perfumes with scent profiles featuring notes of food items like vanilla, coffee, and caramel. According to market research firm Mintel, the number of sweet, food-scented perfumes has surged in the past three years, with a 24% increase in the launch of such fragrances in the past year alone. The article suggests that this trend may be linked to an increase in the use of weight-loss medications, as these fragrances can potentially satisfy cravings for sweet or indulgent foods. The article highlights the growing demand for these types of perfumes, particularly among young consumers shopping online.
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