Intel’s confusing ‘Series 2’ CPU brand is a huge step backwards

Here is a 190-word summary of the key points from the article: Intel's new "Series 2" CPU branding has become confusing and unclear, moving away from the simplified naming scheme the company introduced in 2023. The "Series 1" chips were meant to differentiate between Meteor Lake CPUs (branded as "Intel Core Ultra") and Raptor Lake CPUs (branded as "Intel Core"). However, Intel has since muddied the waters with its "Series 2" branding. This label now encompasses a range of different CPU architectures, including Raptor Lake refreshes, high-performance Arrow Lake chips, and the power-efficient Lunar Lake processors. The "Intel Core Ultra (Series 2)" label can apply to both gaming-focused and AI-enabled CPUs, making it difficult for consumers to understand the capabilities of these chips. The article argues that Intel's attempt to simplify its CPU branding has backfired, with the "Series 2" label providing little meaningful information. Consumers and reviewers now need to closely examine model numbers and architecture details to determine the true nature of these "Series 2" processors, defeating the purpose of the simplified branding strategy.
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