Technology9/9/2025Bloomberg

Apple Reveals Prices for New iPhones; Pro Models Gets $100 Increase

Apple Reveals Prices for New iPhones; Pro Models Gets $100 Increase

Apple has unveiled its latest iPhone 17 lineup, with notable price changes. The flagship iPhone 17 Pro model has seen a $100 increase, now starting at $1,099. However, Apple has doubled the storage capacity, which could offset the price hike. The more affordable iPhone 17 is priced at $799, while the iPhone Air comes in at $999. The price adjustments reflect Apple's strategy to cater to a range of consumer budgets, offering a diverse selection of iPhone options. The article suggests that the $100 increase in the iPhone 17 Pro's price may not be a significant "real price hike" due to the increased storage capacity. This move aligns with Apple's approach to continually enhance the features and specifications of its flagship devices while maintaining a competitive pricing structure.

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