The fight against labeling long-term streaming rentals as “purchases” you “buy”

The article discusses the ongoing battle against labeling long-term streaming rentals as "purchases" that consumers "buy." The issue has gained momentum with a new law that aims to embolden complaints against such practices. The crux of the problem lies in the terminology used by digital content providers, who often refer to long-term rental agreements as "purchases," even though consumers do not actually own the content they are accessing. This has led to confusion and frustration among consumers, who may believe they are acquiring permanent access to the content they are paying for. The article highlights the efforts of various consumer advocacy groups and legal experts to address this issue, calling for more transparent and accurate labeling of digital content access. The new law is seen as a step in the right direction, providing a legal framework to challenge the misleading practices of some digital content providers. The article emphasizes the importance of ensuring that consumers fully understand the nature of their digital content agreements, whether they are purchasing permanent access or simply renting content for a limited period.