Technology8/29/2025Engadget

Instagram adds inbox management tools for creators and big accounts

Instagram adds inbox management tools for creators and big accounts

Instagram has introduced new inbox management tools for creators and large accounts with over 100,000 followers. The tools include multi-select filters to help influencers quickly sort through the hundreds of messages they receive daily. Creators can also create custom shortcuts to prioritize the most frequently used message folders, which can be reordered based on their preferences. These features are aimed at giving creators more control over their inboxes and enabling them to focus on their creative work. While these new tools are currently only available to large accounts, Instagram has also made them accessible to Professional accounts. The platform has recently added other features, including a controversial map to track friends and software to reset recommendations, but these are for all users, not just popular creators.

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