Facebook is trying to make ‘pokes’ happen again

Facebook, the social media giant, is attempting to revive the "poke" feature, which was once a popular way for users to interact with each other on the platform. The company is introducing a new poke-tracking feature that allows users to see how many times they have poked or been poked by their friends. The feature is primarily aimed at younger users who are familiar with gamification elements in their social media apps, such as Snapchat's and TikTok's Streaks. The poke-tracking feature is designed to encourage more frequent interactions and engagement on the platform, as users may be motivated to maintain their "poke count" with their friends. However, the article notes that the poke feature has not been widely used in recent years, and it remains to be seen whether this new attempt to revive it will be successful in engaging users, particularly the younger demographic that Facebook is targeting.