Apple will host its iPhone 17 event on September 9
Apple has announced the dates for its 2025 fall event, where the company will unveil new hardware on September 9 at 1PM ET at its Cupertino headquarters. The highlight of the iPhone lineup this year is expected to be a new ultra-thin, ultra-light model, likely called the iPhone 17 Air. The rest of the iPhone lineup will likely follow the usual trends from past years, with a base iPhone 17 model, a flashier iPhone 17 Pro, and a flashier and bigger iPhone 17 Pro Max. Apple may also share updates about its accessories lineup, such as AirPods or Apple Watch. The software side of the new wave has already been covered, with iOS 26 introduced during WWDC and a public beta underway.
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