YouTube secretly tested AI video enhancement without notifying creators

YouTube, owned by Google, has been secretly testing an AI-powered video enhancement feature without notifying the creators. This feature uses artificial intelligence to improve the visual and audio quality of videos, but Google insists that it is not considered "GenAI" (Generative AI). The company claims that this enhancement is similar to existing features like noise reduction and color correction, and it is not generating new content or altering the original video. However, the lack of transparency has raised concerns among creators who were unaware of these changes being made to their videos. YouTube has acknowledged the testing and stated that it is part of their ongoing efforts to improve the platform's overall quality. The company has promised to provide more information to creators about the changes and their impact on the videos. This incident highlights the growing role of AI in digital content creation and distribution, and the importance of maintaining open communication and transparency between platforms and their content creators.