Technology9/5/2025TechCrunch

Snapchat’s new Lens lets you create AI images using text prompts

Snapchat’s new Lens lets you create AI images using text prompts

Snapchat has unveiled a new AI-powered feature called Imagine Lens, which allows users to generate, edit, and manipulate images using text prompts. This feature is similar to popular AI image generation tools like DALL-E and Midjourney, but it is integrated directly into the Snapchat platform. With Imagine Lens, users can type in a description of the image they want to create, and the AI will generate a corresponding visual. Users can then edit and refine the image, as well as save it and share it with friends. The feature is designed to make it easier for Snapchat users to create and share unique and personalized content. The introduction of Imagine Lens is part of Snapchat's broader efforts to stay competitive in the rapidly evolving social media landscape, where visual content and AI-powered tools are becoming increasingly important. While the feature may not be groundbreaking, it does provide Snapchat users with a new way to express themselves and engage with the platform.

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