Microsoft’s AI Copilot slides into Samsung TVs, with eyes on LG

Microsoft's Copilot AI assistant is expanding its reach, with Samsung announcing its integration into the company's 2025 lineup of AI-powered TVs and smart monitors. This move aims to provide users with personalized content recommendations and the ability to access Copilot's capabilities through voice commands or remote control. Samsung's "Vision AI" will incorporate Copilot, along with its own technology and Google's services. The integration is designed to enhance the TV experience, allowing users to quickly access information, summarize plots, and learn about various topics. While Samsung is embracing Copilot, the company is not integrating Google's Gemini AI assistant into its TVs. Instead, Copilot will take on the primary conversational AI role, potentially replacing or downplaying Samsung's own Bixby voice assistant. The expansion of Copilot into TVs raises concerns about the increasing presence of AI in everyday life, with consumers having limited options to escape it. LG has also announced plans to integrate Copilot into certain models of its 2025 OLED evo TVs, further solidifying the AI's integration into the living room experience.