What Does 'Awe Dropping' Even Mean? Decoding Apple's iPhone 17 Event Announcement

The article discusses Apple's upcoming iPhone 17 event announcement, focusing on the cryptic language used in the invitation. The author questions the meaning of the phrase "awe dropping," which was used in the event's invitation, wondering what it could possibly refer to. The article suggests that the vague and ambiguous language in the invitation is typical of Apple's marketing tactics, designed to build anticipation and speculation among consumers and the media. The author notes that the invitation provides little concrete information about the actual products or features that will be unveiled at the event. Overall, the article highlights the mystery and uncertainty surrounding Apple's upcoming event, with the author posing questions about the significance of the "awe dropping" phrase and what it might signify about the company's new offerings. The article serves as a commentary on Apple's marketing strategies and the challenges in deciphering the company's cryptic event announcements.