Technology8/25/2025Wired

Meta Has Already Won the Smart Glasses Race

Meta Has Already Won the Smart Glasses Race

Meta, the tech giant formerly known as Facebook, has made a strategic move in the smart glasses market by securing a billion-dollar stake in EssilorLuxottica, the world's largest eyewear maker with a vast retail footprint. This partnership positions Meta as a formidable player in the smart glasses race, building a strong foundation for its future products. The investment in EssilorLuxottica provides Meta with a significant advantage over its competitors, Google and Apple. By leveraging the eyewear maker's extensive distribution network and manufacturing capabilities, Meta is creating a moat that will make it challenging for other companies to catch up. This move suggests that Meta is not just focusing on the hardware aspect of smart glasses but also on the broader ecosystem, including retail and distribution channels. This strategic approach could give Meta a significant edge in the market, leaving Google and Apple trailing behind in the race for dominance in the smart glasses arena.

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