Technology9/3/2025BBC

Luigi Mangione's likeness used to model shirt on Shein

Luigi Mangione's likeness used to model shirt on Shein

In a concerning incident, the popular clothing retailer Shein was found to have used the likeness of Luigi Mangione, an Italian man, to model a white, short-sleeved shirt on their platform. The image, which featured Mr. Mangione's face, was used without his knowledge or consent, raising questions about the company's ethical practices and respect for intellectual property rights. The discovery of this unauthorized use of Mr. Mangione's image has sparked outrage among consumers, who have demanded that Shein address the issue and take appropriate actions to rectify the situation. The incident highlights the need for greater transparency and accountability in the fast-fashion industry, where the exploitation of individuals' likenesses has become an increasingly concerning trend. As the story unfolds, it remains to be seen how Shein will respond to the controversy and whether any legal or regulatory measures will be taken to prevent such incidents from occurring in the future. Nonetheless, this case serves as a reminder of the importance of protecting individual privacy and the rights of those whose images are used for commercial purposes without their consent.

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