Technology9/3/2025Bloomberg

NBC Says NFL Ad Inventory 90% Sold Out, Super Bowl Is Booked

NBC Says NFL Ad Inventory 90% Sold Out, Super Bowl Is Booked

NBC's NFL ad inventory is 90% sold out for the upcoming season. The network has already fully booked the 2026 Super Bowl, indicating strong demand for advertising opportunities during the league's games and marquee event. This suggests that NBC is experiencing a robust advertising market for its NFL coverage, which is a significant revenue stream for the network. The high level of ad sales reflects the continued popularity and commercial appeal of the NFL, which remains one of the most-watched and lucrative properties in the media landscape. While the exact financial details were not provided, the article suggests that NBC is well-positioned to capitalize on the demand for NFL advertising in the coming season and beyond.

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