Technology8/29/2025The Verge

Showrunner wants to turn you into a happy little content prompter for the ‘Netflix of AI’

Showrunner wants to turn you into a happy little content prompter for the ‘Netflix of AI’

The article discusses Edward Saatchi's new venture, Showrunner, a company focused on generative AI. Saatchi, a co-founder of Oculus Story Studio, is confident that Showrunner can succeed where his previous VR movie venture failed. Showrunner has received funding from Amazon and aims to use generative AI in entertainment in a way that engages audiences, unlike other gen AI-centric companies that may not prioritize the audience experience. The article suggests that Saatchi's experience with the challenges of selling new tech, such as the lack of public interest in VR movies, has informed his approach to Showrunner. The article highlights Saatchi's belief that Showrunner can become the "Netflix of AI," a platform that allows users to interact with and shape the content they consume using generative AI technology.

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