EA Sports FC 26 preview – new play styles aim to tackle Fifa challenge

The article discusses the development of EA Sports FC 26, the successor to the popular Fifa video game series. After a disappointing response to the 2025 edition, EA has made a concerted effort to engage players and address user feedback. The article highlights the company's use of a Design Council, comprising professional players, influencers, and fans, who regularly play and provide feedback on new builds of the game. EA has also set up a Player Feedback Portal and a dedicated Discord channel to encourage players to share their concerns. Furthermore, the developer has implemented AI-powered social listening tools to monitor discussions about the game across various platforms, such as X, Instagram, and YouTube, in an effort to better understand and respond to player sentiments. The article suggests that EA is taking a more proactive approach to improving the game and addressing the issues raised by the community, in the hopes of delivering a more engaging and satisfying experience with EA Sports FC 26.