The 2 Big Reasons People Avoid Meal Kits No Longer Apply

The article discusses how meal kit companies are addressing the two main reasons people have avoided these services in the past: cost and commitment. Firstly, meal kit companies are now offering more affordable options. Many have introduced lower-priced plans, and some even offer discounts for first-time customers. This helps address the perception that meal kits are too expensive for regular use. Secondly, the article states that meal kit companies are reducing the commitment required. Some now offer more flexible subscription plans, allowing customers to skip deliveries or cancel anytime. This addresses the concern that meal kits lock customers into a rigid, long-term commitment. The article suggests these changes are part of a broader effort by meal kit companies to make their services more accessible and appealing to a wider range of consumers. By addressing the cost and commitment barriers, the companies hope to attract new customers and retain existing ones.