Perky Maxwell House viral ad takes on housing crisis as ‘Maxwell Apartment’
Maxwell House, the historic US coffee brand, has launched a viral marketing campaign that addresses the ongoing housing crisis in the country. The campaign revolves around the idea that housing has become so unaffordable that the company is now offering a "Maxwell Apartment" instead of a house. As part of the campaign, Maxwell House is offering a "12-month lease" of their pre-ground coffee for under $40, which is a play on the concept of an annual supply of coffee, rather than a traditional home lease. The campaign's goal is to highlight the challenges faced by many Americans in affording a home, and to position Maxwell House as a brand that understands the realities of the current housing market. The campaign has been widely shared on social media, drawing attention to the broader issue of housing affordability in the United States.
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