Technology9/5/2025NYT

The Doctors Are Real, but the Sales Pitches Are Frauds

The Doctors Are Real, but the Sales Pitches Are Frauds

The article discusses a growing trend of scammers using AI tools to create fraudulent sales pitches that appear to be endorsed by medical professionals. These scams often involve the use of deepfake technology to create convincing videos or audio recordings of doctors and other healthcare providers promoting dubious health products. The article highlights the deceptive nature of these scams, where the doctors featured are real individuals, but their endorsements are entirely fabricated. This exploits the trust that people place in the medical community and can lead to consumers being misled about the safety and efficacy of the products being marketed. The article emphasizes the need for increased awareness and vigilance among the public to spot these types of scams, as well as the importance of regulatory bodies and tech companies taking action to prevent the proliferation of such fraudulent activities. The article serves as a cautionary tale, reminding readers to be skeptical of any health-related claims that seem too good to be true, especially when they appear to be endorsed by medical professionals.

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