Health8/9/2025•The Guardian
L’Oréal hires OnlyFans star to market makeup popular with teenagers
L'Oréal, the global cosmetics company, has hired Ari Kytsya, a model known for her adult content on the platform OnlyFans, to be a brand ambassador for its Urban Decay makeup line. This collaboration has raised concerns among campaigners, who argue that it risks glamorizing the pornography industry and could influence teenagers, as the Urban Decay brand is popular among this demographic. The article notes that Urban Decay is sold in mainstream retail outlets, such as Boots, making the partnership with Kytsya a controversial decision. Campaigners have expressed their concerns about the potential impact this move could have on young consumers.
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